Raj Sethuraman

50 papers and 2.6k indexed citations i.

Raj Sethuraman has authored 50 papers that have received a total of 2.6k indexed citations. This includes 37 papers in Marketing, 12 papers in Economics and Econometrics and 11 papers in Management Science and Operations Research. The topics of these papers are Consumer Market Behavior and Pricing (30 papers), Consumer Retail Behavior Studies (16 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers). Raj Sethuraman is often cited by papers focused on Consumer Market Behavior and Pricing (30 papers), Consumer Retail Behavior Studies (16 papers) and Consumer Behavior in Brand Consumption and Identification (12 papers) and collaborates with scholars based in United States, India and Spain. Raj Sethuraman's co-authors include Anne L. Roggeveen, Gerard J. Tellis, Juan Carlos Gázquez‐Abad, Francisco J. Martínez‐López and Catherine Cole and has published in prestigious journals such as Management Science, Journal of Marketing Research and Journal of Business Research