Rajesh V. Manchanda

30 papers and 1.4k indexed citations i.

Rajesh V. Manchanda has authored 30 papers that have received a total of 1.4k indexed citations. This includes 14 papers in Marketing, 13 papers in Sociology and Political Science and 6 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Psychology of Social Influence (5 papers) and Behavioral Health and Interventions (5 papers). Rajesh V. Manchanda is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Psychology of Social Influence (5 papers) and Behavioral Health and Interventions (5 papers) and collaborates with scholars based in Canada, United States and Norway. Rajesh V. Manchanda's co-authors include Rajneesh Suri, Darren W. Dahl, Jennifer Argo, Stephan Kontos and Bruno Dyck and has published in prestigious journals such as Gastroenterology, Journal of Consumer Research and Journal of Business Research.