Rajiv Garg
About
Rajiv Garg has authored 19 papers that have received a total of 364 indexed citations.
This includes 13 papers in Sociology and Political Science, 7 papers in Marketing and 5 papers in Management Science and Operations Research. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Market Behavior and Pricing (6 papers) and Innovation Diffusion and Forecasting (4 papers). Rajiv Garg is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Market Behavior and Pricing (6 papers) and Innovation Diffusion and Forecasting (4 papers) and collaborates with scholars based in United States, France and India. Rajiv Garg's co-authors include Rahul Telang, Vijay Mahajan, Rahul Telang, Prabhudev Konana and John Sibley Butler and has published in prestigious journals such as Management Science, MIS Quarterly and Technological Forecasting and Social Change
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