Rakhi Thakur
About
Rakhi Thakur has authored 10 papers that have received a total of 1.3k indexed citations.
This includes 9 papers in Sociology and Political Science, 9 papers in Information Systems and Management and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (9 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (6 papers). Rakhi Thakur is often cited by papers focused on Technology Adoption and User Behaviour (9 papers), Digital Marketing and Social Media (9 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in India. Rakhi Thakur's co-authors include Mala Srivastava and has published in prestigious journals such as European Journal of Marketing, Journal of Retailing and Consumer Services and Internet Research
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