Rama Yelkur
About
Rama Yelkur has authored 22 papers that have received a total of 461 indexed citations.
This includes 13 papers in Marketing, 6 papers in Sociology and Political Science and 5 papers in Economics and Econometrics. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (5 papers) and Consumer Retail Behavior Studies (5 papers). Rama Yelkur is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Consumer Market Behavior and Pricing (5 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in United States and Norway. Rama Yelkur's co-authors include Paul Herbig, Chuck Tomkovick, Erik B. Nes, Subhra Chakrabarty and Ragnhild Silkoset and has published in prestigious journals such as Business Horizons, International Business Review and Management Decision
In The Last Decade
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