Raphael Odoom

29 papers and 489 indexed citations i.

Raphael Odoom has authored 29 papers that have received a total of 489 indexed citations. This includes 14 papers in Strategy and Management, 13 papers in Sociology and Political Science and 12 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers). Raphael Odoom is often cited by papers focused on Digital Marketing and Social Media (12 papers), Customer Service Quality and Loyalty (9 papers) and Consumer Behavior in Brand Consumption and Identification (9 papers) and collaborates with scholars based in Ghana, South Africa and Australia. Raphael Odoom's co-authors include Bedman Narteh, Thomas Anning‐Dorson, George Acheampong, John Paul Kosiba and Mahmoud Abdulai Mahmoud and has published in prestigious journals such as International Journal of Contemporary Hospitality Management, Journal of Product & Brand Management and Journal of Brand Management