Raphael Odoom

33 papers and 526 indexed citations i.

Raphael Odoom has authored 33 papers that have received a total of 526 indexed citations. This includes 16 papers in Sociology and Political Science, 15 papers in Strategy and Management and 14 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (9 papers). Raphael Odoom is often cited by papers focused on Digital Marketing and Social Media (14 papers), Consumer Behavior in Brand Consumption and Identification (10 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in Ghana, South Africa and Australia. Raphael Odoom's co-authors include Bedman Narteh, Thomas Anning‐Dorson, John Paul Kosiba, George Acheampong and Mahmoud Abdulai Mahmoud and has published in prestigious journals such as International Journal of Contemporary Hospitality Management, Journal of Product & Brand Management and Journal of Brand Management.