Raquel Castaño
About
Raquel Castaño has authored 21 papers that have received a total of 778 indexed citations.
This includes 12 papers in Marketing, 5 papers in Applied Psychology and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Behavioral Health and Interventions (5 papers) and Environmental Sustainability in Business (3 papers). Raquel Castaño is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Behavioral Health and Interventions (5 papers) and Environmental Sustainability in Business (3 papers) and collaborates with scholars based in Mexico, United States and Canada. Raquel Castaño's co-authors include Martin Reimann, M. E. Pérez, Eva María González Hernández, Lorena Carrete and Reto Felix and has published in prestigious journals such as Journal of Marketing Research, Journal of Consumer Research and IEEE Access
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