Reinhard Grohs

26 papers and 659 indexed citations i.

Reinhard Grohs has authored 26 papers that have received a total of 659 indexed citations. This includes 21 papers in Marketing, 16 papers in Sociology and Political Science and 8 papers in Gender Studies. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (10 papers) and Media, Gender, and Advertising (6 papers). Reinhard Grohs is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (21 papers), Digital Marketing and Social Media (10 papers) and Media, Gender, and Advertising (6 papers) and collaborates with scholars based in Austria, Germany and New Zealand. Reinhard Grohs's co-authors include Udo Wagner, Heribert Reisinger, Oliver Koll, Kim‐Shyan Fam and Ursula Scholl‐Grissemann and has published in prestigious journals such as Journal of Business Research, Journal of Travel Research and European Journal of Marketing