Richard Alan Kustin

14 papers and 255 indexed citations i.

Richard Alan Kustin has authored 14 papers that have received a total of 255 indexed citations. This includes 7 papers in Marketing, 6 papers in Strategy and Management and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Marketing and Advertising Strategies (3 papers) and International Business and FDI (3 papers). Richard Alan Kustin is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Marketing and Advertising Strategies (3 papers) and International Business and FDI (3 papers) and collaborates with scholars based in United States and Australia. Richard Alan Kustin's co-authors include Robert G. Jones and Richard A. Jones and has published in prestigious journals such as International Business Review, International Marketing Review and International Journal of Quality & Reliability Management.