Richard Lee
About
Richard Lee has authored 55 papers that have received a total of 926 indexed citations.
This includes 33 papers in Marketing, 25 papers in Sociology and Political Science and 15 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (9 papers). Richard Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (25 papers), Digital Marketing and Social Media (13 papers) and Customer Service Quality and Loyalty (9 papers) and collaborates with scholars based in Australia, United Kingdom and United States. Richard Lee's co-authors include Larry Lockshin, Huda Khan, Jamie Murphy, Armando Maria Corsi and Larry Neale and has published in prestigious journals such as Journal of Business Research, Annals of Tourism Research and Technological Forecasting and Social Change
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