Richard Rutter
About
Richard Rutter has authored 12 papers that have received a total of 334 indexed citations.
This includes 8 papers in Sociology and Political Science, 5 papers in Strategy and Management and 5 papers in Communication. The topics of these papers are Digital Marketing and Social Media (6 papers), Corporate Identity and Reputation (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers). Richard Rutter is often cited by papers focused on Digital Marketing and Social Media (6 papers), Corporate Identity and Reputation (4 papers) and Consumer Behavior in Brand Consumption and Identification (3 papers) and collaborates with scholars based in United Kingdom, Kuwait and Canada. Richard Rutter's co-authors include Fiona Lettice, John Nadeau, Stuart Roper, Stuart J. Barnes and Daphne Halkias and has published in prestigious journals such as Journal of Business Research, Industrial Management & Data Systems and Journal of Marketing Management
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