Rick T. Wilson
About
Rick T. Wilson has authored 26 papers that have received a total of 548 indexed citations.
This includes 16 papers in Marketing, 10 papers in Sociology and Political Science and 8 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (7 papers) and International Business and FDI (6 papers). Rick T. Wilson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Digital Marketing and Social Media (7 papers) and International Business and FDI (6 papers) and collaborates with scholars based in United States, Spain and Belgium. Rick T. Wilson's co-authors include Brian D. Till, Daniel Baack, Taewon Suh, Lyn S. Amine and Joyce Zhou and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Journal of Advertising
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