Rita Mårtenson
About
Rita Mårtenson has authored 14 papers that have received a total of 535 indexed citations.
This includes 7 papers in Marketing, 4 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers). Rita Mårtenson is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Sweden. Rita Mårtenson's co-authors include Jan‐Eric Gustafsson and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Marketing Review and International Journal of Retail & Distribution Management
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