Ritu Lohtia

24 papers and 823 indexed citations i.

Ritu Lohtia has authored 24 papers that have received a total of 823 indexed citations. This includes 9 papers in Sociology and Political Science, 8 papers in Strategy and Management and 8 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (5 papers). Ritu Lohtia is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Customer Service Quality and Loyalty (5 papers) and collaborates with scholars based in United States and Japan. Ritu Lohtia's co-authors include Daniel C. Bello, Naveen Donthu, S. Ramesh, Robert E. Krapfel and Joseph P. Cannon and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing