Rizwan Shabbir

35 papers and 484 indexed citations i.

Rizwan Shabbir has authored 35 papers that have received a total of 484 indexed citations. This includes 18 papers in Marketing, 13 papers in Sociology and Political Science and 13 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (10 papers). Rizwan Shabbir is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (13 papers), Digital Marketing and Social Media (11 papers) and Customer Service Quality and Loyalty (10 papers) and collaborates with scholars based in Pakistan, China and Malaysia. Rizwan Shabbir's co-authors include Muhammad Abrar, Sharjeel Saleem, Mohsin Bashir and Muhammad Hashim and has published in prestigious journals such as Environmental Science and Pollution Research, Frontiers in Psychology and Industrial Marketing Management.