Rob Aitken

12 papers and 300 indexed citations i.

Rob Aitken has authored 12 papers that have received a total of 300 indexed citations. This includes 9 papers in Marketing, 6 papers in Sociology and Political Science and 2 papers in Food Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Environmental Sustainability in Business (3 papers) and Environmental Education and Sustainability (2 papers). Rob Aitken is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Environmental Sustainability in Business (3 papers) and Environmental Education and Sustainability (2 papers) and collaborates with scholars based in New Zealand and United Kingdom. Rob Aitken's co-authors include Kirsten Robertson, Leah Watkins, Damien Mather, Rob Lawson and Shelagh Ferguson and has published in prestigious journals such as Journal of Travel Research, Journal of Consumer Behaviour and Marketing Intelligence & Planning.