Robert E. McDonald
About
Robert E. McDonald has authored 29 papers that have received a total of 1.1k indexed citations.
This includes 12 papers in Sociology and Political Science, 9 papers in Marketing and 8 papers in Strategy and Management. The topics of these papers are Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Nonprofit Sector and Volunteering (5 papers). Robert E. McDonald is often cited by papers focused on Digital Marketing and Social Media (7 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Nonprofit Sector and Volunteering (5 papers) and collaborates with scholars based in United States, Australia and France. Robert E. McDonald's co-authors include Abhishek Dwivedi, Sreedhar Madhavaram, Patricia Dickerson, Pedro Peralta and Kenneth J. McClellan and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and AAPG Bulletin
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