Robert Mai
About
Robert Mai has authored 56 papers that have received a total of 1.6k indexed citations.
This includes 31 papers in Marketing, 17 papers in Sociology and Political Science and 9 papers in Public Health, Environmental and Occupational Health. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Environmental Sustainability in Business (11 papers) and Digital Marketing and Social Media (10 papers). Robert Mai is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Environmental Sustainability in Business (11 papers) and Digital Marketing and Social Media (10 papers) and collaborates with scholars based in Germany, France and Switzerland. Robert Mai's co-authors include Stefan Hoffmann, Harald Rohm, Susann Zahn, Wassili Lasarov and Payam Akbar and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Business Ethics
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