Robert N. Mayer
About
Robert N. Mayer has authored 31 papers that have received a total of 588 indexed citations.
This includes 11 papers in Marketing, 6 papers in General Economics, Econometrics and Finance and 4 papers in Strategy and Management. The topics of these papers are Environmental Sustainability in Business (6 papers), Aviation Industry Analysis and Trends (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Robert N. Mayer is often cited by papers focused on Environmental Sustainability in Business (6 papers), Aviation Industry Analysis and Trends (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in United States, United Kingdom and Türkiye. Robert N. Mayer's co-authors include Debra L. Scammon, Tim Ryley, David Gillingwater, Keith Mason and Easwar S. Iyer and has published in prestigious journals such as Journal of Consumer Research, Journal of Business Research and Journal of Advertising
In The Last Decade
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