Robert S. Wyer
About
Robert S. Wyer has authored 244 papers that have received a total of 14.9k indexed citations.
This includes 82 papers in Sociology and Political Science, 80 papers in Social Psychology and 51 papers in Marketing. The topics of these papers are Social and Intergroup Psychology (56 papers), Consumer Behavior in Brand Consumption and Identification (49 papers) and Behavioral Health and Interventions (43 papers). Robert S. Wyer is often cited by papers focused on Social and Intergroup Psychology (56 papers), Consumer Behavior in Brand Consumption and Identification (49 papers) and Behavioral Health and Interventions (43 papers) and collaborates with scholars based in United States, Hong Kong and China. Robert S. Wyer's co-authors include Thomas K. Srull, Galen V. Bodenhausen, Hao Shen, Alison Jing Xu and Iris W. Hung and has published in prestigious journals such as Proceedings of the National Academy of Sciences, Journal of Personality and Social Psychology and Psychological Review
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