Rocky Peng Chen

11 papers and 425 indexed citations i.

Rocky Peng Chen has authored 11 papers that have received a total of 425 indexed citations. This includes 6 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Media Influence and Health (3 papers). Rocky Peng Chen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Media Influence and Health (3 papers) and collaborates with scholars based in Hong Kong, United Kingdom and China. Rocky Peng Chen's co-authors include Echo Wen Wan, Liyin Jin, Eric P. Levy and Sharon K. Parker and has published in prestigious journals such as Academy of Management Journal, Journal of Consumer Research and Journal of the Academy of Marketing Science