Rocky Peng Chen

About

Rocky Peng Chen is a scholar working on Marketing, Sociology and Political Science and Social Psychology. According to data from OpenAlex, Rocky Peng Chen has authored 11 papers receiving a total of 462 indexed citations (citations by other indexed papers that have themselves been cited), including 6 papers in Marketing, 5 papers in Sociology and Political Science and 3 papers in Social Psychology. Recurrent topics in Rocky Peng Chen’s work include Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Media Influence and Health (3 papers). Rocky Peng Chen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Digital Marketing and Social Media (4 papers) and Media Influence and Health (3 papers). Rocky Peng Chen collaborates with scholars based in Hong Kong, United Kingdom and South Korea. Rocky Peng Chen's co-authors include Echo Wen Wan, Eric P. Levy, Liyin Jin, Sara Kim and Wei Zhang and has published in prestigious journals such as Academy of Management Journal, Journal of Consumer Research and Journal of the Academy of Marketing Science.

In The Last Decade

Fields of papers citing papers by Rocky Peng Chen

Since Specialization

EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

This network shows the specialization of papers citing the papers produced by Rocky Peng Chen. Nodes represent fields, and links connect fields that are likely to share authors. The network helps show where Rocky Peng Chen may publish in the future.

Countries citing papers authored by Rocky Peng Chen

Since Specialization

Citations

This map shows the geographic impact of Rocky Peng Chen's research. It shows the number of citations coming from papers published by authors working in each country. You can also color the map by specialization and compare the number of citations received by Rocky Peng Chen with the expected number of citations based on a country's size and research output (numbers larger than one mean the country cites Rocky Peng Chen more than expected).

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