Rod Gunn

8 papers and 327 indexed citations i.

Rod Gunn has authored 8 papers that have received a total of 327 indexed citations. This includes 4 papers in Sociology and Political Science, 3 papers in Marketing and 2 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Consumer Retail Behavior Studies (2 papers) and Digital Marketing and Social Media (2 papers). Rod Gunn is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Consumer Retail Behavior Studies (2 papers) and Digital Marketing and Social Media (2 papers) and collaborates with scholars based in United Kingdom and France. Rod Gunn's co-authors include Gloria Moss, Krzysztof Kubacki, Marion Hersh and Duncan Lewis and has published in prestigious journals such as Public Administration, International Journal of Consumer Studies and Behaviour and Information Technology