Rodney C. Runyan
About
Rodney C. Runyan has authored 48 papers that have received a total of 1.6k indexed citations.
This includes 25 papers in Organizational Behavior and Human Resource Management, 25 papers in Marketing and 18 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (19 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Consumer Retail Behavior Studies (16 papers). Rodney C. Runyan is often cited by papers focused on Customer Service Quality and Loyalty (19 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Consumer Retail Behavior Studies (16 papers) and collaborates with scholars based in United States, United Kingdom and Mexico. Rodney C. Runyan's co-authors include Jane Swinney, Patricia Huddleston, Nathaniel D. Line, Robert Paul Jones and Tracy L. Gonzalez‐Padron and has published in prestigious journals such as Journal of Business Research, Tourism Management and Entrepreneurship Theory and Practice
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