Rodney Lim
About
Rodney Lim has authored 5 papers that have received a total of 222 indexed citations.
This includes 3 papers in Sociology and Political Science, 3 papers in Marketing and 3 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (3 papers), Digital Marketing and Social Media (2 papers) and Consumer Retail Behavior Studies (2 papers). Rodney Lim is often cited by papers focused on Technology Adoption and User Behaviour (3 papers), Digital Marketing and Social Media (2 papers) and Consumer Retail Behavior Studies (2 papers) and collaborates with scholars based in Malaysia, India and Indonesia. Rodney Lim's co-authors include T. Ramayah, Hussam Al Halbusi, Md. Uzir Hossain Uzir, Abu Bakar Abdul Hamid and Ahasanul Haque and has published in prestigious journals such as Journal of Retailing and Consumer Services, Journal of Leisure Research and Technology in Society
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