Roger Brooksbank

35 papers and 414 indexed citations i.

Roger Brooksbank has authored 35 papers that have received a total of 414 indexed citations. This includes 16 papers in Marketing, 13 papers in Strategy and Management and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Marketing and Advertising Strategies (7 papers). Roger Brooksbank is often cited by papers focused on Customer Service Quality and Loyalty (11 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Marketing and Advertising Strategies (7 papers) and collaborates with scholars based in New Zealand, United States and United Kingdom. Roger Brooksbank's co-authors include David A. Kirby, Ron Garland, David B. Taylor, Sam Fullerton and David Taylor and has published in prestigious journals such as Small Business Economics, European Journal of Marketing and International Small Business Journal Researching Entrepreneurship