Rong Chen

About

Rong Chen has authored 94 papers that have received a total of 1.2k indexed citations. This includes 24 papers in Marketing, 19 papers in Sociology and Political Science and 13 papers in Education. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Decision-Making and Behavioral Economics (11 papers) and Language, Metaphor, and Cognition (10 papers). Rong Chen is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Decision-Making and Behavioral Economics (11 papers) and Language, Metaphor, and Cognition (10 papers) and collaborates with scholars based in China, United States and Taiwan. Rong Chen's co-authors include Feng He, Stephen L. DesJardins, Troy J. Zarcone, Zhao Ping and Edward P. St. John and has published in prestigious journals such as Journal of the American Chemical Society, Journal of Business Research and Language.

In The Last Decade

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