Ronny Reinhardt
About
Ronny Reinhardt has authored 18 papers that have received a total of 437 indexed citations.
This includes 8 papers in Management Science and Operations Research, 6 papers in Sociology and Political Science and 6 papers in Information Systems and Management. The topics of these papers are Innovation Diffusion and Forecasting (6 papers), Technology Adoption and User Behaviour (6 papers) and Digital Marketing and Social Media (6 papers). Ronny Reinhardt is often cited by papers focused on Innovation Diffusion and Forecasting (6 papers), Technology Adoption and User Behaviour (6 papers) and Digital Marketing and Social Media (6 papers) and collaborates with scholars based in Germany, Switzerland and United States. Ronny Reinhardt's co-authors include Sebastian Gurtner, Abbie Griffin, Gianfranco Walsh, Maria Schwabe and Katja Soyez and has published in prestigious journals such as Journal of Business Research, Technological Forecasting and Social Change and Journal of Product Innovation Management.
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