Rosanna Garcia
About
Rosanna Garcia has authored 26 papers that have received a total of 2.9k indexed citations.
This includes 12 papers in Marketing, 11 papers in Management Science and Operations Research and 7 papers in Strategy and Management. The topics of these papers are Innovation Diffusion and Forecasting (11 papers), Consumer Market Behavior and Pricing (5 papers) and Environmental Sustainability in Business (5 papers). Rosanna Garcia is often cited by papers focused on Innovation Diffusion and Forecasting (11 papers), Consumer Market Behavior and Pricing (5 papers) and Environmental Sustainability in Business (5 papers) and collaborates with scholars based in United States, Latvia and Taiwan. Rosanna Garcia's co-authors include Roger J. Calantone, Olivier Toubia, John R. Hauser, Destan Kandemir and Jacob Goldenberg and has published in prestigious journals such as Management Science, Journal of Cleaner Production and Journal of Business Research
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