Rubén Huertas-García
About
Rubén Huertas-García has authored 45 papers that have received a total of 495 indexed citations.
This includes 17 papers in Sociology and Political Science, 15 papers in Marketing and 9 papers in Artificial Intelligence. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (8 papers) and AI in Service Interactions (7 papers). Rubén Huertas-García is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Digital Marketing and Social Media (8 papers) and AI in Service Interactions (7 papers) and collaborates with scholars based in Spain, Indonesia and Portugal. Rubén Huertas-García's co-authors include Santiago Forgas‐Coll, Juan Carlos Gázquez–Abad, Guillem Alenyà, Irene Esteban-Millat and Javier Sánchez and has published in prestigious journals such as Journal of Business Research, Computers & Education and Frontiers in Psychology.
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