Ruchi Garg
About
Ruchi Garg has authored 26 papers that have received a total of 394 indexed citations.
This includes 15 papers in Marketing, 10 papers in Organizational Behavior and Human Resource Management and 8 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (9 papers) and Consumer Retail Behavior Studies (8 papers). Ruchi Garg is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Customer Service Quality and Loyalty (9 papers) and Consumer Retail Behavior Studies (8 papers) and collaborates with scholars based in India and Lebanon. Ruchi Garg's co-authors include Zillur Rahman, Soumendu Biswas, Ramendra Singh and M.N. Qureshi and has published in prestigious journals such as Journal of Cleaner Production, Transportation Research Part D Transport and Environment and International Journal of Quality & Reliability Management
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