Russell J. Zwanka

5 papers and 251 indexed citations i.

Russell J. Zwanka has authored 5 papers that have received a total of 251 indexed citations. This includes 4 papers in Marketing, 2 papers in Sociology and Political Science and 1 paper in Plant Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Consumer Retail Behavior Studies (3 papers) and Fermentation and Sensory Analysis (1 paper). Russell J. Zwanka is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Consumer Retail Behavior Studies (3 papers) and Fermentation and Sensory Analysis (1 paper) and collaborates with scholars based in United States. Russell J. Zwanka's co-authors include Cheryl L. Buff and has published in prestigious journals such as Journal of International Consumer Marketing, Journal of Food Products Marketing and Journal of International Food & Agribusiness Marketing.