Ruth Ä. Schmidt
About
Ruth Ä. Schmidt has authored 44 papers that have received a total of 829 indexed citations.
This includes 15 papers in Marketing, 11 papers in Strategy and Management and 9 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (7 papers) and Fashion and Cultural Textiles (5 papers). Ruth Ä. Schmidt is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Consumer Retail Behavior Studies (7 papers) and Fashion and Cultural Textiles (5 papers) and collaborates with scholars based in United Kingdom, United States and Germany. Ruth Ä. Schmidt's co-authors include Elke Pioch, Claudio Vignali, Barry J. Davies, Alan Hallsworth and Tony Holden and has published in prestigious journals such as European Journal of Marketing, The Journal of Higher Education and Journal of Retailing and Consumer Services
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