Ruth Mugge

64 papers and 2.0k indexed citations i.

Ruth Mugge has authored 64 papers that have received a total of 2.0k indexed citations. This includes 45 papers in Marketing, 21 papers in Social Psychology and 21 papers in Strategy and Management. The topics of these papers are Environmental Sustainability in Business (23 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Color perception and design (19 papers). Ruth Mugge is often cited by papers focused on Environmental Sustainability in Business (23 papers), Consumer Behavior in Brand Consumption and Identification (23 papers) and Color perception and design (19 papers) and collaborates with scholars based in The Netherlands, China and Finland. Ruth Mugge's co-authors include Jan Schoormans, Lise Magnier, Hendrik N.J. Schifferstein, Peiyao Cheng and Pieter Desmet and has published in prestigious journals such as Journal of Cleaner Production, Applied Energy and Resources Conservation and Recycling