S. Arunachalam
About
S. Arunachalam has authored 17 papers that have received a total of 322 indexed citations.
This includes 8 papers in Marketing, 7 papers in Strategy and Management and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Innovation and Knowledge Management (4 papers) and Digital Marketing and Social Media (4 papers). S. Arunachalam is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Innovation and Knowledge Management (4 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in United States, India and United Kingdom. S. Arunachalam's co-authors include Sridhar N. Ramaswami, S. Cem Bahadir, Doug Walker, Pankaj C. Patel and Pol Herrmann and has published in prestigious journals such as Journal of Business Research, Journal of International Business Studies and Journal of the Academy of Marketing Science
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