S. Umit Kucuk
About
S. Umit Kucuk has authored 26 papers that have received a total of 768 indexed citations.
This includes 20 papers in Marketing, 10 papers in Sociology and Political Science and 4 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (7 papers). S. Umit Kucuk is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (17 papers), Digital Marketing and Social Media (8 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in United States, Türkiye and Finland. S. Umit Kucuk's co-authors include Sandeep Krishnamurthy, Michael J. Doane, Paul Farris, Mahmut Arslan and Harry Timmermans and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Technovation
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