Salim Moussa

24 papers and 309 indexed citations i.

Salim Moussa has authored 24 papers that have received a total of 309 indexed citations. This includes 12 papers in Marketing, 8 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (7 papers). Salim Moussa is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Digital Marketing and Social Media (7 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Tunisia, France and Canada. Salim Moussa's co-authors include Mourad Touzani, Jaime A. Teixeira da Silva and Panagiotis Tsigaris and has published in prestigious journals such as Scientometrics, International Journal of Consumer Studies and Journal of Brand Management