Sambath Phou

2 papers and 439 indexed citations i.

Sambath Phou has authored 2 papers that have received a total of 439 indexed citations. This includes 2 papers in Sociology and Political Science, 2 papers in Marketing and 1 paper in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (2 papers), Diverse Aspects of Tourism Research (2 papers) and Digital Marketing and Social Media (1 paper). Sambath Phou is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (2 papers), Diverse Aspects of Tourism Research (2 papers) and Digital Marketing and Social Media (1 paper) and collaborates with scholars based in Taiwan, United Kingdom and Cambodia. Sambath Phou's co-authors include Ching‐Fu Chen and Anna Leask and has published in prestigious journals such as Tourism Management and International Journal of Tourism Research