Samer Elhajjar

22 papers and 196 indexed citations i.

Samer Elhajjar has authored 22 papers that have received a total of 196 indexed citations. This includes 10 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Management of Technology and Innovation. The topics of these papers are Digital Marketing and Social Media (7 papers), Management and Marketing Education (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers). Samer Elhajjar is often cited by papers focused on Digital Marketing and Social Media (7 papers), Management and Marketing Education (5 papers) and Consumer Behavior in Brand Consumption and Identification (5 papers) and collaborates with scholars based in Lebanon, Singapore and France. Samer Elhajjar's co-authors include Shaheen Borna, Shakeb Akhtar, Wagner Júnior Ladeira, Fernando de Oliveira Santini and Isaac Cheah and has published in prestigious journals such as Journal of Retailing and Consumer Services, International Journal of Contemporary Hospitality Management and Service Industries Journal