Samia Ayyub
About
Samia Ayyub has authored 7 papers that have received a total of 291 indexed citations.
This includes 5 papers in Marketing, 3 papers in Plant Science and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (4 papers), Organic Food and Agriculture (3 papers) and Environmental Sustainability in Business (2 papers). Samia Ayyub is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (4 papers), Organic Food and Agriculture (3 papers) and Environmental Sustainability in Business (2 papers) and collaborates with scholars based in China and Pakistan. Samia Ayyub's co-authors include Xuhui Wang, Rana Muhammad Ayyub, Muhammad Nawaz, Muhammad Khawar Bashir and Alireza Nasiri and has published in prestigious journals such as Sustainability, Food Quality and Preference and SAGE Open
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