Sandra Forsythe

35 papers and 3.5k indexed citations i.

Sandra Forsythe has authored 35 papers that have received a total of 3.5k indexed citations. This includes 28 papers in Marketing, 15 papers in Sociology and Political Science and 12 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Consumer Retail Behavior Studies (14 papers) and Digital Marketing and Social Media (14 papers). Sandra Forsythe is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Consumer Retail Behavior Studies (14 papers) and Digital Marketing and Social Media (14 papers) and collaborates with scholars based in United States, China and South Korea. Sandra Forsythe's co-authors include Chuanlan Liu, Jiyeon Kim, Wi‐Suk Kwon, Veena Chattaraman and Jane Boyd Thomas and has published in prestigious journals such as Journal of Applied Psychology, Journal of Business Research and European Journal of Marketing