Sandra Praxmarer

17 papers and 247 indexed citations i.

Sandra Praxmarer has authored 17 papers that have received a total of 247 indexed citations. This includes 6 papers in Marketing, 5 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Behavioral Health and Interventions (4 papers) and Customer Service Quality and Loyalty (4 papers). Sandra Praxmarer is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Behavioral Health and Interventions (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in Germany, Australia and India. Sandra Praxmarer's co-authors include Zhilin Yang, Anne Stringfellow, Vera Blažević, G. Shainesh and Jan H. Schumann and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and Journal of Service Research