Sarah Tanford

78 papers and 2.4k indexed citations i.

About

Sarah Tanford has authored 78 papers that have received a total of 2.4k indexed citations. This includes 41 papers in Sociology and Political Science, 41 papers in Marketing and 24 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (22 papers) and Customer Service Quality and Loyalty (21 papers). Sarah Tanford is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (23 papers), Digital Marketing and Social Media (22 papers) and Customer Service Quality and Loyalty (21 papers) and collaborates with scholars based in United States, South Korea and Spain. Sarah Tanford's co-authors include Carola Raab, Rhonda J. V. Montgomery, Laura A. Book, Şeyhmus Baloğlu and Steven Penrod and has published in prestigious journals such as Journal of Personality and Social Psychology, Psychological Bulletin and Tourism Management

In The Last Decade

Rankless by CCL
2025