Sarah Xiao
About
Sarah Xiao has authored 25 papers that have received a total of 733 indexed citations.
This includes 10 papers in Marketing, 7 papers in Sociology and Political Science and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (4 papers). Sarah Xiao is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (9 papers), Digital Marketing and Social Media (6 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United Kingdom, Canada and China. Sarah Xiao's co-authors include Michael Nicholson, Ann E. Tourangeau, Gopalkrishnan R. Iyer, Zaid Mohammad Obeidat and Zhibin Lin and has published in prestigious journals such as Computers in Human Behavior, Journal of the Academy of Marketing Science and Annals of Tourism Research
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