Sarminah Samad
About
Sarminah Samad has authored 77 papers that have received a total of 2.4k indexed citations.
This includes 26 papers in Marketing, 25 papers in Sociology and Political Science and 24 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Environmental Sustainability in Business (21 papers), Digital Marketing and Social Media (21 papers) and Customer Service Quality and Loyalty (12 papers). Sarminah Samad is often cited by papers focused on Environmental Sustainability in Business (21 papers), Digital Marketing and Social Media (21 papers) and Customer Service Quality and Loyalty (12 papers) and collaborates with scholars based in Saudi Arabia, Malaysia and Pakistan. Sarminah Samad's co-authors include Mehrbakhsh Nilashi, Rabab Ali Abumalloh, Shahla Asadi, Saidatulakmal Mohd and Elaheh Yadegaridehkordi and has published in prestigious journals such as Journal of Cleaner Production, Energy and Expert Systems with Applications
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