Saroj Kumar Datta

25 papers and 413 indexed citations i.

Saroj Kumar Datta has authored 25 papers that have received a total of 413 indexed citations. This includes 13 papers in Marketing, 9 papers in Organizational Behavior and Human Resource Management and 7 papers in Economics and Econometrics. The topics of these papers are Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Retail Behavior Studies (5 papers). Saroj Kumar Datta is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Consumer Retail Behavior Studies (5 papers) and collaborates with scholars based in India, Sweden and Pakistan. Saroj Kumar Datta's co-authors include Ratri Parida, Francesco Caputo, Marialuisa Saviano, Subhash C. Kundu and Sheeba Kapil and has published in prestigious journals such as Journal of Product & Brand Management, Asia Pacific Journal of Marketing and Logistics and EuroMed Journal of Business.