Sascha Raithel
About
Sascha Raithel has authored 30 papers that have received a total of 1.1k indexed citations.
This includes 16 papers in Marketing, 14 papers in Strategy and Management and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (11 papers), Corporate Identity and Reputation (9 papers) and Customer Service Quality and Loyalty (7 papers). Sascha Raithel is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (11 papers), Corporate Identity and Reputation (9 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Germany, United States and Sweden. Sascha Raithel's co-authors include Manfred Schwaiger, Xueming Luo, Charles R. Taylor, Marko Sarstedt and David W. Stewart and has published in prestigious journals such as Strategic Management Journal, Management Science and Journal of Marketing Research
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