Se‐Joon Hong
About
Se‐Joon Hong has authored 24 papers that have received a total of 2.5k indexed citations.
This includes 18 papers in Information Systems and Management, 17 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (18 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (7 papers). Se‐Joon Hong is often cited by papers focused on Technology Adoption and User Behaviour (18 papers), Digital Marketing and Social Media (16 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Hong Kong, South Korea and United States. Se‐Joon Hong's co-authors include Kar Yan Tam, James Y.L. Thong, Boreum Choi, Viswanath Venkatesh and Jinwoo Kim and has published in prestigious journals such as Management Science, Communications of the ACM and Computers in Human Behavior
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