Selvan Perumal

33 papers and 230 indexed citations i.

Selvan Perumal has authored 33 papers that have received a total of 230 indexed citations. This includes 19 papers in Marketing, 13 papers in Sociology and Political Science and 9 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (8 papers) and Customer Service Quality and Loyalty (8 papers). Selvan Perumal is often cited by papers focused on Digital Marketing and Social Media (9 papers), Technology Adoption and User Behaviour (8 papers) and Customer Service Quality and Loyalty (8 papers) and collaborates with scholars based in Malaysia, New Zealand and Yemen. Selvan Perumal's co-authors include Maha Mohammed Yusr, Maruf Gbadebo Salimon, Sany Sanuri Mohd Mokhtar, Nor Azila Mohd Noor and Hasnizam Shaari and has published in prestigious journals such as Sustainability, SAGE Open and Journal of theoretical and applied electronic commerce research